We don’t guess. We follow data.
🧪In the Lab
Update: Our Internal Dashboard Now Pulls Directly from Amazon
We’ve taken things further.
We’re now using the Amazon Ads API to pull campaign data directly from Amazon into our internal dashboard — no more downloading reports manually.
This means:
Faster data sync
Cleaner, real-time analysis
Less delay in decision-making
Built entirely by our founder. This system gives us full control over performance tracking, account health, and deeper audit capabilities.
More visibility. More precision. Less guesswork.
Update: We’re building internal dashboards for a clear weekly overview of every account we manage — across all marketplaces, down to the product level. Think of it as your PPC mission control — built just for your brand.
You need more than just campaign-by-campaign views. You need clarity.
This system helps our team stay proactive — spotting shifts early, focusing on the right actions, and driving cleaner decisions every week.
If your current agency isn’t doing this... they might just be reacting, not managing.
🔧 Features Coming Soon:
📊 Weekly performance dashboard — See every account at a glance, across all marketplaces and product levels
💸 Spend & sales distribution — Understand how ad budgets are spread across campaigns, products, and marketplaces
🚨 Wasted spend trends — Track wasted ad spend weekly at the target and search term level
💥 CPC distribution analysis — Compare CPCs across high ACOS, low ACOS, and zero-click targets to spot inefficiencies
📈 Top movers tracking — Instantly see which products gained or lost the most in sales week-over-week
📍 TACoS & ACOS deltas — Highlight shifts in efficiency and ad pressure, down to the SKU level
(Click image to view in full size)
Sales Distribution Breakdown
This chart visualizes where your ad-driven sales are coming from — split between high ACOS and low ACOS targets.
It’s designed to help uncover a hidden issue many overlook:
If a large share of your sales is coming from high-ACOS targets, aggressive optimizations might reduce spend but also cut into total sales.
With this breakdown, you can:
See which segment is actually driving volume
Understand if sales drops are linked to spend cuts on high-ACOS but high-converting targets
Make smarter decisions around scaling vs trimming
This helps shift the focus from “cutting ACOS” to optimizing for healthy, scalable sales.
Spend Distribution Map
This chart reveals how your ad budget is distributed on a target level — across segments like:
High ACOS targets
Low ACOS targets
High-click, zero-order targets
Low-click, zero-order targets
By visualizing this breakdown, you instantly see:
Where your money is leaking (e.g., high clicks but no conversions)
If budget is being over-allocated to inefficient or low-return targets
Whether low-ACOS segments are being underfunded
In short: this chart tells you where your ad money is going, and whether that’s where it should be going.
It turns spend into a strategy — not just a number.
(Click image to view in full size)
(Click image to view in full size)
CPC Distribution
Breaks down your Cost-Per-Click (CPC) across key target-level segments — including:
🔴 High ACOS targets
🟢 Low ACOS targets
🟡 High-click, zero-order targets
⚪ Low-click, zero-order targets
This chart shows you:
Where your high CPCs are coming from
If aggressive bids are driving poor results
Which targets are draining spend without conversions
⚡ Quickly spot costly patterns and optimize bids before performance suffers.
Wasted Spend %
This chart shows what percentage of your ad spend goes to targets or search terms that generate zero orders — visualized at both:
🎯 Target level
🔍 Search term level
We calculate this by dividing (zero-order spend by total spend) — giving you a clear picture of how much budget is actually working vs being wasted.
It’s common to see targets that “look fine” — but under the hood, 90% of their search terms are burning spend with no return.
The lower the wasted spend %, the healthier your account.
(Click image to view in full size)
(Click image to view in full size)
Wasted Spend (Actual Amount)
This chart shows the real dollar amount of ad spend that’s going to zero-order targets and search terms — both at the:
🎯 Target level
🔍 Search term level
You might see $100 wasted at the target level — but zooming in, the search terms under that target could be leaking $900+ without conversions.
This view helps uncover hidden spend leaks that aren’t obvious in top-level reports — so you can cut waste faster and smarter.
Target & Search Term Count
This chart tracks the total number of active targets and search terms over time.
Use it to monitor:
📉 If search term count is declining, your negations are working
📦 If target count is increasing, you’re actively harvesting and scaling
⛔ If target count is dropping, it reflects pruning or pausing poor performers
Paired with wasted spend data, this chart helps you measure how effective your cleanup and growth strategies really are.
(Click image to view in full size)
Multi-Brand Performance Overview
This top-level dashboard gives us a weekly snapshot of all accounts under management — with drilldowns to:
🌍 Marketplace level
📦 Product/ASIN level
We track and compare TACoS, ACOS, sales, spend, and other key KPIs by default, with client-specific TACoS/ACOS goals built into the system — so performance issues light up immediately.
📉 Spot issues at a glance:
If a product or brand suffers a major drop in sales week-over-week, the system flags it — helping us take action fast (e.g., increase spend or adjust bids).
📈 Highlight growth instantly:
We also surface which accounts or products gained the most — so we can double down on what’s working.
With weekly deltas in actual value and percentage, this chart is the core of our proactive PPC management — built to prevent problems before they become expensive.
It’s not just about looking at the data — it’s about knowing where to act, and when.
